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Powering the New Era of Loyalty: Brand Advocates
Photo: AP Americans love loyalty. They’ll argue for hours about their Pepsi or Coke preference, show NFL tattoos off proudly in public and nearly 90% participate in some type of loyalty rewards...
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Social Context Done Right: The November Project
In a recent article on AllFacebook, advertising researcher Eurry Kim said that, “Ads need to resonate with consumers, so an element of ‘emotional reward’ or ‘noticeability’ helps to convey more than...
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